4 Simple Ways to INCREASE VALUE to Your Customers

Written by Bridgette Weller Brown
on 16 Oct 2020

It seems like every time we scroll through Facebook; we find some marketing company is throwing themselves at us. Telling us all the ways, they’re the best and go above and beyond everyone else.

We’ve heard it all before.

This begs the question; But what does this do for YOU? How can I BENEFIT from this?

Providing value to your customers ensures they’re happy, benefitting or gaining something from the value you give. Naturally, this can keep them coming back for more.

With our list of 4 simple tips, you’ll be DRIVING VALUE to your customers in no time.

(READ: Facebook Removes 20% Text Rule)

Bundle It Up

The more bundles and the more variety of products you have, the more your customers are going to be tempted to buy more.

For a slight discount on everything, you get a whole collection of goodies in a straightforward purchase.

Not only does it encourage larger purchases, but it boosts your customers to try something they haven’t tried before and of course, get more bang for their buck.

Cart Abandonment Email

Have you ever put items you’ve wanted into a cart when you realised you didn’t have your credit card on you, closed the window then completely forgot what you were doing?

Sending your customers a reminder when they leave something in their cart can make a difference in your follow-through rates. They were interested enough in what you had to offer to add something to their cart, so a final nudge could be what they need to complete their purchase.

This is where we can add some value to your potential customer’s shopping experience. A simple “hey, remember me?” email or even offering a further 10% to give them the final push they need to make a purchase.

(READ: 6 Simple Tips to IMPROVE Your Videos)

Content!

No matter what you are selling, content is critical.

The best way to keep your customers coming back is to build and maintain trust. Great content sets you up as an authority, expert and even friend in your field.

Do some research and find out what customers are asking, then answer those questions. Providing value to your audience is a concrete way to boost your reputation.

Whether you are running a sale or emailing an offer to your list, ensure you are offering valuable content for free (before ever asking for their information or money).

They will be way more likely to spend if you can deliver value and trust.

Follow Up

It may seem obvious, but when you follow up with your customers, you stay at the top of their minds. This is a massive part of what increases customer value.

When your customers remember you, they are more likely to purchase something from you again, and again. Consider this; it’s more likely they’ll stop purchasing (or re-purchasing) when you seem to drop off the face of the earth after they’ve completed their first purchase.

Following up can be as simple as a thank you email or asking them to fill out a survey. Even just sending regular communication and replying to DM’s and comments on social media counts as following up.

No matter how you follow up, it’s essential to keep the chain of communication going, keeping your business at the top of your customer’s minds.

So there you have it – four simple ways to increase value to your customers and keep them coming back for more.

(READ: Changes are Coming to Facebook Ads)

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