Initially, this may seem like a good idea. For $60,000 – $70,000 per year, you could have a dedicated asset working on your marketing, or you could have one of your existing staff undergo a level of marketing training to level up. While this is absolutely a possible solution, the digital marketing world requires a much larger portfolio of skills.
First off, you need a graphic designer to handle all the ad graphics, then you need a search-engine specialist for your search engine marketing. You need a social media guru to handle those social media accounts (and marketing) as well as a web developer for modifying and updating your website (or creating landing pages) and finally a copywriter to create engaging content. This is all in addition to your marketer, which would be building an overall marketing strategy for your business.
By 2022, video viewing will account for 82% of all internet traffic, so you’re also going to need a videographer and animator as well if you want to stay on-trend.
Unfortunately (and trust us, we know!) There is no unicorn that has all of the above skills. Thankfully though, digital marketing agencies hire all of the above and make them available to your business, usually for a fraction of the cost of the single salary we mentioned above.