Digital Marketing

WHAT IF YOUR LEADS INCREASED BY 300%+?

Imagine having a system in place that generated you qualified leads and sales every single month like clockwork. Picture turning on your computer and seeing an Inbox filled with enquiries about your products or services.

Sounds too good to be true right?

That’s what we do here at Caffeinate Digital. Our business is centred around helping people, and we do that by introducing them to you.

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The Customer Value Journey Explained

Need more Sales? Leads? Engagement? If you want to improve your Digital Marketing, you need to understand the Customer Value Journey (CVJ).

The Customer Value Journey is an 8-step path that people travel as they discover your brand, build a relationship with you, then become buyers and raving fans.

Watch our 11-minute video that explains the system, and how it can work for you.

Our Specialties

We have a proven process for building, launching and managing your digital marketing campaigns.

Google Ads

Outrank your competitors and truly leverage the power of the Google Ads platform by engaging Australia’s best Google Ads management team.

We specialise in Search, Shopping, Display & Video.

Marketing

While your competitors tell their customers how good they are, we focus on showing your customers how good you are, by providing them with Value in Advance.

We specialise in Branding & Strategy Consulting.

Search Engine
Optimisation

Every day, millions of people are asking questions online. By being one of the few businesses that answer those questions, you position your content as invaluable.

We specialise in Search Engine Optimisation & Content Marketing.

Our Promise To You

Our promise is to work collaboratively with you, to develop marketing plans and implement systems that will drive lead generation and sales to grow your business. We believe in education, and will explain what we are doing in detail, but also in a language you understand. We’re results-driven, so we focus on metrics that matter, such as leads and sales, not likes and website visits.

Account Manager & Monthly Meetings.

No Contracts, Hold Us Accountable Every Month.

Humans Not Robots, Monitor Your Campaigns.

Honest Reporting on Money Making Metrics.

No Hourly Billing, Know What You're Spending.

Get In Touch

For a No Obligation Strategy Session.

Some of the Brands & Businesses We Work With

Google
Advertising

Google Search Advertising is the most exciting thing since Humphrey Davy invented the light bulb. Where else can you showcase your products and services to people who are actively searching for them right now with laser-focused accuracy?

Then there’s Google Video. Over 5 billion videos are watched every day on YouTube, making its audience larger than every single television station in the world, combined together.

Mind-blown?

You can be #1 on Google today with Google Ads.

Social Media
Advertising

Did you know that of the worlds 4.54 billion internet users, 3.72 billion of them have active social media accounts?

Not shocked? Then how about the fact that each of these 3.72 billion people spends an average of 142 minutes per day on these social media platforms.

There is no better way to interact with your potential customers than through these platforms, while they are completely engaged.

Caffeinate Digital builds systems around social media strategies and implements them flawlessly to turn complete strangers into customers, advocates and brand promoters.

Search Engine
Optimisation (SEO)

There’s a common joke that makes its way around the internet. It reads “Where is the best place to hide a body?” the answer is “on the second page of a Google search”.

Sadly it’s all-too-true. Have you ever bothered to click page 2 on a Google Search? I can’t imagine anyone has.

This is why it’s absolutely imperative that you have a Search Engine Optimisation Strategy for your business, and follow it to the letter! It can mean the difference between being found online by your customers or being invisible.

Caffeinate Digital can assist you by creating a Search Engine Optimisation Strategy as well as implement it month on month.

Content
Marketing

Ever heard the saying “Content is King”? With approximately 3.5 billion questions being asked on the internet every single day, the businesses that are actively answering those questions and providing value in advance will win.

This is where the term “Content Marketing” comes from. By providing “answers” to “questions” and serving humanity with value, you build rapport for your business and create new customers.

Would you purchase from a company that provided a solution to a problem you had, in advance of asking for your business?

Let's Talk Results

We’ve included some information on the successes we have had with a few of the Businesses and Brands we work with here at Caffeinate Digital.

Wanneroo Mazda
Increased Leads from 50 to
OVER 600+ PM
#1 PERFORMER
in Dealer Group
Setup and Manage
DEALERSHIP
CRM
Brownes Dairy
Involved in the Launch of
YOGO CHILL
LAUNCH & MARKETING
of New Milkos Home Delivery
EXCEEDING
Monthly Sales Targets
Fish Doctor
OVER 100
Calls per Month
Established
E-COMMERCE STORE
214% INCREASE
in Leads
Advanced Perth Removals
OVER 150+
Calls per Month
Had to Purchase
MORE TRUCKS
COMPLETELY REPLACED
All Other Advertising
Perth Royal Show
Exceeded Ticket Sales Targets
2 YEARS IN A ROW
Increased Online Brand Engagement
BY 140%
Generated Ongoing
SPONSORSHIP LEADS

Frequently Asked Questions

The cost of digital marketing depends on the business and your overall goals and fortunately, businesses (and their owners) are not all the same. For this reason, it’s impossible to know the strategy, or the time, effort and media spend required to implement the strategy and achieve your desired outcome.

One thing to remember is to not look at digital marketing as a “cost”, but instead, look at it as an “investment”. Would you give someone $100 if you knew you would get back $1,000? Of course! The only important metric here is “ROI” or “Return on Investment” which calculates your return on marketing spend.

Here at Caffeinate Digital one of our driving objectives is to provide you with a strong return on your marketing investment. That’s why our packages commonly include sales training, to assist you in converting your leads into sales and thus, money in the bank.

SEO, or Search Engine Optimisation, is the practice of including content on your site that has the potential to improve your site’s visibility to search engines and their users – in other words, it can help your site show up more often in relevant searches.

The process of increasing your ranking on search engines can take months or even years, depending on a range of factors.

PPC, or “Pay Per Click Advertising”, allows businesses and website owners like you to bid on the chance to show your advertisement to a targeted audience with the goal of converting them into a lead or sale.

The benefit of PPC over SEO is that the results are immediate, while also allowing you to control the user experience. PPC advertising on platforms such as Google & Bing, allow your ads to be displayed at the very top of the search results (without needing to rank organically) which can increase targeted traffic to your website.

A boosted post is a post to your Facebook Page’s timeline that you can apply money to in order to boost it to an audience of your choosing. This is the simplest way to advertise on Facebook. Boosted posts differ from Facebook Ads because they are not created in Ads Manager and don’t have all of the same customization features.

We always recommend identifying advertising goals and creating a clear plan before you begin spending money on Facebook, or any other advertising platform.

Initially, this may seem like a good idea. For $60,000 – $70,000 per year, you could have a dedicated asset working on your marketing, or you could have one of your existing staff undergo a level of marketing training to level up. While this is absolutely a possible solution, the digital marketing world requires a much larger portfolio of skills.

First off, you need a graphic designer to handle all the ad graphics, then you need a search-engine specialist for your search engine marketing. You need a social media guru to handle those social media accounts (and marketing) as well as a web developer for modifying and updating your website (or creating landing pages) and finally a copywriter to create engaging content. This is all in addition to your marketer, which would be building an overall marketing strategy for your business.

By 2022, video viewing will account for 82% of all internet traffic, so you’re also going to need a videographer and animator as well if you want to stay on-trend.

Unfortunately (and trust us, we know!) There is no unicorn that has all of the above skills. Thankfully though, digital marketing agencies hire all of the above and make them available to your business, usually for a fraction of the cost of the single salary we mentioned above.

You have an Account Manager which is your point of contact within Caffeinate Digital, but that’s not all. You also have an entire marketing team at your disposal.

We employ a range of staff including graphic designers, animators, videographers, social media experts, media buyers, search engine specialists, marketing strategists, data analysts, developers and even the odd cloud engineer.

The result is a powerful collaborative team that not only puts together your marketing strategy but also works hard to implement it with the key point objective of generating the strongest return on your marketing investment possible.

SEO, or Search Engine Optimisation is a marathon, not a sprint. The sooner you get started, the sooner you are going to begin seeing valuable results in your business. That said, you should start seeing results within a 6-12 month period. By results, we mean a measurable increase in traffic and associated leads or sales.

There’s no getting away from the fact that SEO takes time. Google, Bing and other search engines want the best results for their user’s search queries, as such, you’ve got to earn top search visibility.

With the right strategy in place and ongoing implementation, 6-12 months is long enough to be able to see the impact of SEO efforts and to be able to justify ongoing investment into continued organic growth.

The simple answer is yes. You can generate immediate traffic with a paid advertising campaign that shows ads to people when they search for keywords relevant to your product or service or are targetted by your ads based on their wants, needs and interests.

That said, paid advertising isn’t a silver bullet, it won’t generate leads or sales unless your website is set up to take advantage of the traffic that is generated. (Heck, unless your ads are optimised carefully, you won’t even get traffic.)

All too many business owners have fallen prey to the lure of running a “Google Ads” (formally Google Adwords) campaign by punching in a few quick ads, or boosting the odd post on Facebook and then hoping for the best, spending hundreds or thousands of dollars with nothing the show for it. Help from a paid traffic expert is essential.

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