Lights, Camera, Customer Value Journey!

bridgette
Written by Bridgette Weller Brown
on 23 Feb 2021

Lights, Camera, Customer Value Journey! Welcome to the official premiere of The Customer Value Journey: A Tale of Marketing, Sales and Lead Generation.

Breaking down the stages of the Customer Value Journey with clips from some of our favourite movies!

(READ: What is a Lead in Digital Marketing)

1. Aware

 

Put your products offers and solutions in front of your ideal customer.

This can happen through advertising, blogs, events, word-of-mouth or social media.

2. Engage

 

Build more of a relationship with potential customers by directing them to content in which they can engage.

This is often a blog or video which answers the questions they’re asking.

3. Subscribe

 

Offer customers something they can’t refuse, in exchange, we get their contact details.

Such as a discount, or information about the product or service you offer.

4. Convert

 

Conversion is where the customer gives a little bit of time or money, this is not the core offer.

5. Excite

 

Giving your customers a memorable experience. Such as bonus content or features that make your new customers happy.

6. Ascend

 

This is the first real purchase where your potential customer becomes a customer and purchases your core offer.

7. Advocate

 

Happy customers share their positive experience with your brand. They just need a little nudge to do so.

8. Promote

 

Promoters are people who go out of their way to recommend you.

Create active promoters to build a community around your brand.

(READ: The Customer Value Journey: How to Create a Digital Marketing Strategy)

We want to hear from you! Follow us on LinkedIn, Facebook and Instagram to keep up with us, get our notifications and start a conversation!

Mail Icon Notification Icon
Get the latest and greatest.

Direct to your inbox.

No spam. Only the good stuff.

Leave a comment

Your email address will not be published. Required fields are marked *

Free Instant Website Audit