Lights, Camera, Customer Value Journey!

Written by Bridgette Weller Brown
on 23 Feb 2021

Lights, Camera, Customer Value Journey! Welcome to the official premiere of The Customer Value Journey: A Tale of Marketing, Sales and Lead Generation.

Breaking down the stages of the Customer Value Journey with clips from some of our favourite movies!

(READ: What is a Lead in Digital Marketing)

1. Aware


Put your products offers and solutions in front of your ideal customer.

This can happen through advertising, blogs, events, word-of-mouth or social media.

2. Engage


Build more of a relationship with potential customers by directing them to content in which they can engage.

This is often a blog or video which answers the questions they’re asking.

3. Subscribe


Offer customers something they can’t refuse, in exchange, we get their contact details.

Such as a discount, or information about the product or service you offer.

4. Convert


Conversion is where the customer gives a little bit of time or money, this is not the core offer.

5. Excite


Giving your customers a memorable experience. Such as bonus content or features that make your new customers happy.

6. Ascend


This is the first real purchase where your potential customer becomes a customer and purchases your core offer.

7. Advocate


Happy customers share their positive experience with your brand. They just need a little nudge to do so.

8. Promote


Promoters are people who go out of their way to recommend you.

Create active promoters to build a community around your brand.

(READ: The Customer Value Journey: How to Create a Digital Marketing Strategy)

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