Lights, Camera, Customer Value Journey!
Lights, Camera, Customer Value Journey! Welcome to the official premiere of The Customer Value Journey: A Tale of Marketing, Sales and Lead Generation.
Breaking down the stages of the Customer Value Journey with clips from some of our favourite movies!
Put your products offers and solutions in front of your ideal customer.
This can happen through advertising, blogs, events, word-of-mouth or social media.
Build more of a relationship with potential customers by directing them to content in which they can engage.
This is often a blog or video which answers the questions they’re asking.
Offer customers something they can’t refuse, in exchange, we get their contact details.
Such as a discount, or information about the product or service you offer.
Conversion is where the customer gives a little bit of time or money, this is not the core offer.
Giving your customers a memorable experience. Such as bonus content or features that make your new customers happy.
This is the first real purchase where your potential customer becomes a customer and purchases your core offer.
Happy customers share their positive experience with your brand. They just need a little nudge to do so.
Promoters are people who go out of their way to recommend you.
Create active promoters to build a community around your brand.