Instagram Takes on TikTok with New Feature 'Reels'
Instagram Takes on TikTok with New Feature ‘Reels’
Instagram has just dropped Reels; an alternative platform for short-form video content to TikTok.
‘Reels’ allows its users to record 15-second multi-clip videos with audio effects and new creative tools. Anyone can create and share a video.
It is launching with a variety of creative editing tools including, Audio, Timer and Countdown, AR Effects, Align and Speed.
So, what does this mean for small businesses?
Instagram Reels can be shared to a dedicated space via the Explore page, meaning your content has the ability to be seen by a wider audience.
When sharing reels featuring specific audio, hashtags, or effects, your reel may also appear on dedicated pages whenever someone clicks on that audio, hashtag, or effect.
Some Reels will also have a Featured label.
Featured Reels are a selection of reels chosen by curators at Instagram to help Instagram users discover original content.
So what do you think? Let us know in the comments down below.