Instagram Takes on TikTok with New Feature 'Reels'

Instagram Takes on TikTok with New Feature ‘Reels’

Written by Bridgette Weller Brown
on 06 Aug 2020

Instagram has just dropped Reels; an alternative platform for short-form video content to TikTok.

Image shows how Instagram Reels is going to look.
Credit Instagram

‘Reels’ allows its users to record 15-second multi-clip videos with audio effects and new creative tools. Anyone can create and share a video.

It is launching with a variety of creative editing tools including, Audio, Timer and Countdown, AR Effects, Align and Speed.

So, what does this mean for small businesses?

Instagram Reels can be shared to a dedicated space via the Explore page, meaning your content has the ability to be seen by a wider audience.

When sharing reels featuring specific audio, hashtags, or effects, your reel may also appear on dedicated pages whenever someone clicks on that audio, hashtag, or effect.

(READ: How To Create Awesome Content that’ll Win Customers)

Image shows what Reels is going to look like within Ins
Credit Instagram

Some Reels will also have a Featured label.

Featured Reels are a selection of reels chosen by curators at Instagram to help Instagram users discover original content.

So what do you think? Let us know in the comments down below.

(READ: Caffeinate Digital’s Winning Point of Difference)

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