Sales Web Design

Don’t Ask “How Can I Help”

Written by Ben Sporn
on 21 Feb 2020

How can I help you today? Do you need any help? What do you need help with?

(READ: The Importance of A Positive Mind Frame in Sales)

While in the past you may have been told to ask questions like this when speaking to a client on the phone, that approach just doesn’t work.

Given it only takes a few seconds to make or break the outcome of a call, asking these kinds of questions can turn someone who could have become a client, into a wasted phone call.


Because by asking “How can I help you?”, you’re giving the client total control of the conversation.

 empty help desk

We don’t need to ask questions like this, especially if it’s an internet enquiry you’re following up on.

(READ: Selling Cars? Stop Touching Peoples Bases.)

Generally, you’ll have all of the necessary information you need right in front of you, making it completely unnecessary to ask “How can I help you?”

Giving the client control of the conversation could automatically lead to questions on stock, enquiries on the best possible price or a request to give a ballpark figure on a trade-in you’ve never seen with an unknown amount of kilometres and a small amount of hail damage.

These phone calls can go nowhere fast.

The best way to avoid asking questions like “How can I help?” is to have a clear process and an understanding of what you’re trying to achieve when making a call, and the easiest way to do this is to have a well-considered script.

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