Sales Web Design

What Is a Landing Page? and Why You Need One

Written by Ben Sporn
on 20 Feb 2020

Landing Pages: Do you need one? For those of you who are visual learners, you can watch our video below.

(READ: 4 Reasons Why Your Business Needs a Killer Website to Compete)

What is a Landing Page?

This is a single web page created to serve relevant content to a particular target audience. It can be built into a website, or it can be built to run alongside a website. Running landing pages alongside a website is especially useful if your website isn’t quite up to scratch.

Need an example?

You’re on a landing page right now. We’ve built this one into our blog, and its duty is to provide our visitors with valuable content while at the same time, moving you into a marketing funnel.

(READ: The Customer Value Journey: How to Create a Digital Marketing Strategy)

You’re probably wondering,

“Do I need a landing page for my business?”

What is a landing page?

Before deciding, there are a few things you’ll need to consider.

      1. Fulfilling the Landing Page’s objectives
        What do you want the page to achieve? Do you want this page to generate enquiries straight away, or are you just trying to provide visitors with valuable content?
      2. Paid Traffic
        You’ll need to create a marketing campaign consistent with the message on your landing page.
      3. Remarketing
        Ensure you have the correct third-party code installed on your website. This will allow you to track conversions, and remarket to landing page visitors. By doing this, you can have a second, third, and even fourth shot at converting visitors into a lead or sale.
      4. Sales Process
        Ensuring a strong follow-up process is in place before starting any type of marketing campaign is crucial. There is no point in driving enquiry if you aren’t following up correctly.
        Want to learn more about how a landing page can change your business? Get in touch with us today.

Check out the links below which you might also find useful.

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