3 Ways Business Can Prepare For A Post COVID World

Written by Bridgette Weller Brown
on 20 Apr 2021

With the rollout of the vaccine in Australia, many businesses are still struggling with the impact COVID-19 has had on our world. (A moment of silence for everyone in the foodservice, travel and beauty industry).

However, there is a light at the end of the tunnel.

For business on the flip side, they need to start laying the foundations of their post-covid strategies to maximise a post COVID world.

Here are the ways some are doing so.

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Maintain Relationships On Social Media

Major brands have turned up their content, and you should too.

In the early days of the pandemic, Nike made its subscription to Nike Training Club completely free to help those at home stay healthy.

This boosted their content production for their other platforms such as the Nike.com website, TRAINED podcast and various social media channels.

While these examples won’t replace the income many experienced during the pandemic, they can help ease the pain.

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Invest In Lead Generation

Some businesses had to halt operations due to the pandemic, and others had to struggle through.

Even though the doors are closed, and the lights are off, now isn’t the time to sit back and relax. Savvy players are investing in lead generation to fill their pipelines, so when business is ready to get back into the action, they can without a second to lose.

While people may not be able to purchase your core offer, that doesn’t mean they don’t want to.

Everyone is on the edge of their seat, patiently awaiting to purchase plane tickets the moment they are able to and scrolling possible holidays online for the moment they can.

This creates an opportunity to connect with potential customers.

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Pivot Where You Can

Clothing lines turn to make masks, and perfume companies produce hand sanitiser and cafes turning to take away options. These are some of the ways businesses have pivoted during the pandemic.

Take Brownes Dairy, for example, which started an at-home milk delivery service to help those get the products they need without having to put themselves at risk to do so.

There you have it. Three ways businesses can make it through the tunnel before returning to a world without COVID-19.

Leave us a comment down below if you have any more questions about anything or everything Digital Marketing.

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