We measure the actual answers
Monthly tracking of what ChatGPT, Perplexity and Google AI say for your key buying questions, with the citations recorded and the movement reported. Not a proxy score, the real answers.
Generative engine optimisation
Be the answer AI gives.
Generative engine optimisation for Australian businesses: become the brand ChatGPT, Perplexity and Google AI cite when your customers ask.
Get cited when buyers ask the assistant
A growing share of buying research now starts as a question to an AI tool rather than a query in a search box, and the answer arrives without ten blue links. ChatGPT, Perplexity, Google AI and Gemini synthesise a single answer and cite only a handful of sources. If the models do not know you, trust you and cite you, you are invisible when a buyer is deciding.
How GEO differs from SEO
SEO earns you a position among ten ranked results. GEO earns you a place inside the answer the model writes. Generative engines parse meaning, entities and relationships rather than matching keywords, so the objective stops being to rank and becomes to be quotable.
- Content structured around clear claims a model can lift and attribute
- Earned, third-party authority carries even more weight than in classic SEO
- We run GEO and SEO as one program so assets do double duty
Entity, schema and answer-first content
We define your entities cleanly so a model knows who you are and how you relate to your category, then build schema into pages where it earns its place. Content is engineered to be lifted into an answer: the conclusion up front, defensible claims, clear question-and-answer structure.
- Organization, Article, FAQ, HowTo and Breadcrumb markup where it fits
- Entity consistency across your site and the wider web
- Specific, defensible claims, because quotable beats clever
llms.txt, digital PR and monthly answer tracking
We ship an llms.txt file that tells AI systems plainly what your site is and what matters on it, and we target authority where the models look, since current research suggests they lean on earned media and third-party coverage over your own domain.
- Clean crawlability for AI user agents and the technical hygiene to match
- Digital PR turned into a direct GEO lever, not a brand nicety
- Money questions re-run across the major assistants every month
AI-native practitioners, not a relabelled rank tracker
We are not reselling a rank tracker with AI stickers on it. We run on these systems every day and build with the same APIs the models are exposed through. The team optimising your visibility inside AI is the team that ships AI products.
- We operate the assistants daily, so the work comes from practice
- We build with the APIs the models are exposed through
- That overlap is the advantage, and it is hard to fake
The difference
What makes our GEO real.
Plenty of agencies rebadged their SEO page. Here is what separates real GEO work from AI stickers.
Structured data as engineering
Schema built into pages, an llms.txt signal set up, and entity consistency across the web, so machines can parse exactly who you are and quote you without guessing.
AI-native practitioners
The team building AI products is the team optimising your visibility inside AI. We run these tools daily and build with the APIs, so the work comes from operating the systems, not reading about them.
Trusted by Perth and Australian businesses
The path
From invisible to cited.
Visibility audit
How AI tools answer your money questions today, who they cite instead of you, and where the gaps in entities, content and authority sit.
Foundations
Entity definitions, schema built in, llms.txt and answer-first restructuring of your key pages, so the models can parse and quote you.
Authority
Citable content and digital PR aimed squarely at the third-party sources the models actually trust, because earned mentions move AI citations more than owned copy.
Track and extend
Monthly answer tracking across the major assistants, new question targets added, and compounding coverage as your authority builds.
FAQ
Straight answers.
What is generative engine optimisation (GEO)?
It is the practice of making your business visible and citable inside AI-generated answers, the responses from ChatGPT, Perplexity, Google AI Overviews and similar. Where SEO earns a ranked position, GEO earns a place inside the answer the model writes, often as one of only a handful of sources it cites.
Is GEO different from SEO?
It overlaps heavily and diverges at the edges. Citation behaviour, entity clarity, quotable answer formats and earned third-party authority matter more; some classic ranking tactics matter less. We run them as one program because the same assets serve both when built correctly.
Can you actually measure AI visibility?
Yes, by systematically asking the assistants your buyers use the questions that lead to a sale, then recording the answers and citations over time. It is not as clean as a rank tracker and the tooling is still maturing, but it is real, repeatable and useful, and we report the movement monthly.
How fast does GEO move?
Some citations appear within weeks of fixing entities, schema and answer structure. Durable authority, the kind that gets you cited consistently across many questions, takes a quarter or more, like anything worth having.
Does this replace our SEO?
No, it extends it. The technical foundations, content and authority overlap, so the same investment does double duty across Google rankings and AI answers. See our SEO services page.
Why is an llms.txt file worth shipping?
It is a cheap, explicit signal of what your site is and what matters on it, making your content easier for AI systems to understand and extract. Low cost, on-brand, and part of the technical work we do.
Who is AI Search Optimisation for?
Anyone whose buyers ask questions before they buy: professional services, software, considered retail and automotive especially. If your customers are asking AI which provider to use, you want to be the answer.
Ask ChatGPT about your category. Like the answer? Let's talk.