Proven where follow-up is hardest
ODIN Pro runs on the engine we built for car dealerships with Odin Dealer, where an enquiry left for an hour is a sale lost. Now it's shaped for every other business that lives on enquiries.
ODIN Pro ยท Enquiry and sales CRM
Every enquiry, followed through.
Every enquiry, call, email and text on one board, with follow-up that stays on time and reporting on which sources bring you work. Built and supported in Australia by Caffeinate, the team behind Odin Dealer.
See ODIN Pro in three minutes
A narrated walk through the board, the phone system, automated follow-up and campaign feedback, using four example businesses. Add-ons and coming-soon features are labelled on screen.
Slow connection? Download the video (12 MB MP4), or the full HD version (31 MB).
Most lost work isn’t lost on price. It’s lost in the follow-up.
Website enquiries land in one inbox, phone calls go on a notepad, Facebook leads sit in another tab, and a callback waits for whoever has time. Every enquiry is a customer deciding who to trust. Miss the call, or follow up a day late, and they’ve gone somewhere else.
ODIN Pro closes that gap. Every enquiry lands on one board with an owner and a next step, the whole conversation sits on the enquiry, and your team can see what needs doing today, whether you’re an eye clinic, a plumber, a law firm or a solar company. It runs on the engine we built and proved in car dealerships with Odin Dealer, shaped for every other business that lives on enquiries.
A guided tour
What ODIN Pro does, feature by feature.
Real screens from an ODIN Pro demo account, using a fictional plumbing business. The phone system and the coming-soon features don't have live screens yet, so they're shown as labelled illustrations. Each feature is marked Standard, Add-on or Coming soon.
Every enquiry on one board
Website forms, connected lead sources and phone enquiries recorded by your team all come into one board, with the source shown wherever it's captured. Everyone can see where each customer is up to, from first enquiry to booked and won.
- Every enquiry has an owner, a stage and a next step
- Source shown wherever it's captured
- Availability: Standard
The whole story on every enquiry
Emails, texts and call notes sit on each enquiry, so whoever picks up the phone knows the whole story. Reports show which sources are bringing you enquiries, and how quickly your team responds.
- Connect your mailbox and keep conversations with the enquiry
- Texts and call notes on the enquiry timeline
- Reports on sources, outcomes and response time
- Availability: Standard
Follow-up that runs itself
With the Automations add-on, set up welcome emails, scheduled text follow-ups and reminders for your team, with sending kept to the business hours you choose. So no enquiry gets forgotten.
- Triggers, waits, emails, texts, tasks and stage changes
- Sending kept to your chosen business hours
- Availability: Add-on
Illustration
Your phone system, working for you
Give each campaign its own tracking number, and calls are connected to the campaigns that generated them. With recording and tracking set up, calls are logged in ODIN Pro automatically and assigned to the consultant who took the call.
- A tracking number for each campaign
- Calls logged and assigned automatically
- Callers hear a recording notice
- Availability: Add-on
Illustration
AI feedback after every call
AI listens to each recorded call and gives your consultants clear, friendly feedback. Did they offer to book a time? Did they handle the price question well? So your team keeps improving, call after call.
- Feedback for each consultant on their own calls
- Focused on booking and handling common questions
- Availability: Add-on, part of the phone system
Illustration
Flag calls for manager review
If the AI flags a call that wasn't handled well, the recording is emailed to your management team to review. So nothing slips through, and coaching happens while it still matters.
- Flagged calls sent to managers with the recording
- Coaching while the call is still fresh
- Availability: Add-on, coming soon
Illustration
AI follow-up by voice, email and text
ODIN Pro will reach out to enquiries that go quiet, in your business's own tone, and hand them straight back to your team when they're ready to book.
- Voice, email and text follow-up for quiet enquiries
- Handed back to your team when they are ready to book
- Availability: Coming soon
Illustration
Quote, accept, bill
Send a quote for online acceptance, then choose when each service starts, and hand it straight to billing, with a Xero connection planned. Less admin, and nothing falls through the gap between sales and accounts.
- Quotes accepted online
- You choose when each service starts
- Availability: Quoting coming soon. Billing and Xero: Add-on, coming soon
Connect enquiry outcomes to your campaigns
For eligible businesses, with the right setup, ODIN Pro can send selected enquiry and sales outcomes back to Google Ads, helping campaigns learn from results beyond the click. Facebook and Instagram connectivity is coming soon.
- Selected outcomes sent back to Google Ads
- Availability, consent and platform rules apply
- Availability: Google Ads requires setup. Facebook and Instagram coming soon
Built around your business
An eye clinic, a plumber, a law firm, a solar company. Stages, sources, custom fields and reports can be tailored, so ODIN Pro fits the way your business works.
- Custom fields for enquiries and contacts
- Your own stages, sources and enquiry types
- Reports built around what you need to see
- Availability: Standard
Why teams choose ODIN Pro
Why teams choose ODIN Pro.
Three reasons it sticks where a generic CRM gets abandoned.
Phone calls finally count
Phone calls are often the enquiries nobody tracks. With the phone system add-on, calls are connected to the campaigns that generated them, logged and assigned automatically, with AI feedback for your consultants.
Built and supported in Australia
Australian English and formatting, built and supported by the Caffeinate team in Perth, the same people who can run your Google and Facebook campaigns.
Your customer data is your edge
Privacy choices and tracking restrictions can limit what ad platforms see of your customers’ journey. When you capture your own data, you know which sources are bringing you enquiries, you can follow up every one consistently, and your reporting is built on real results.
What’s standard, and what’s an add-on
The enquiry board, the enquiry timeline with email and text conversations, and reporting are standard. Automations, email campaigns and the phone system with AI call feedback are add-ons. Features marked coming soon are in development, and we’ll confirm timing when we talk.
One team for the software and the marketing
Caffeinate builds and supports ODIN Pro, and also runs Google Ads, Facebook and Instagram campaigns and websites for Australian businesses. So the system that tracks your enquiries and the campaigns that bring them in can be planned together.
ODIN Pro questions
Straight answers.
Is ODIN Pro available now?
Yes. The enquiry board, the enquiry timeline with email and text conversations, and reporting are available today. Automations, email campaigns and the phone system are add-ons. AI follow-up, manager review emails, and quoting and billing are coming soon, and are labelled that way on this page and in the video.
Who is ODIN Pro for?
Any business that runs on enquiries and follow-up: clinics, trades and home services, professional services, solar and energy, and more. If a missed call or a slow callback costs you work, it’s built for you.
How is it related to Odin Dealer?
ODIN Pro runs on the same engine as Odin Dealer, our dealership CRM. Odin Dealer adds the car-specific pieces like stock and test drives. ODIN Pro is shaped for every other kind of business.
What does the phone system need?
A tracking number for each campaign you want to measure, with call recording and tracking set up. Callers hear a recording notice. We’ll walk you through the setup when you add it.
Can it send results back to Google Ads?
For eligible businesses, with the right setup, ODIN Pro can send selected enquiry and sales outcomes back to Google Ads. Availability, consent and platform rules apply. Facebook and Instagram connectivity is coming soon.
How much does it cost?
Pricing depends on your team and the add-ons you choose. Book a demo and we’ll give you a clear quote.
How do we get started?
Book a demo using the form below. We’ll show ODIN Pro working on your kind of business and talk through which add-ons make sense for you.
Book a demo
See ODIN Pro on your own business.
Tell us a little about your business and what you need. We'll reply within one business day to book your demo.
- Phone
- +61 8 6244 0022
- Office
- Level 28, AMP Tower
140 St Georges Terrace
Perth WA 6000