Battle-tested where follow-up is brutal
The engine was proven inside car dealerships, the hardest lead-follow-up vertical we know, before it was ever generalised.
Odin CRM
Odin CRM. The dealership engine, for every other sales team.
We proved the model in the hardest sales vertical we know. Odin CRM brings the same pipeline discipline, synced inbox and calendar, automation engine and AI assistance to any business, without the enterprise price tag or the eleven-tab onboarding. In build now, arriving 2026.
The dealership engine, for every other sales team
Odin CRM is a sales CRM for any team that lives and dies on follow-up. It takes the engine we built and proved inside Odin Dealer, our dealership platform, and generalises it: pipeline, a synced inbox and calendar, an automation engine and AI assistance in one place, without the enterprise price tag or the eleven-tab onboarding. It is in build now and arrives in 2026, and the waitlist is open today.
Pipeline discipline
A clear pipeline where every lead has an owner, a stage and a next action, and where the deals going quiet are surfaced instead of forgotten. It is the discipline that keeps a busy sales floor honest, without the complexity that makes people stop entering data.
- Every lead has an owner, a stage and a next action
- Quiet deals surfaced, not forgotten
- Discipline without the data-entry burden
A synced inbox and calendar
Connect your Gmail or Microsoft 365 mailbox and calendar and your conversations sync against the right contact and deal automatically. Appointments land where they should, and the record reflects what actually happened rather than what someone remembered to log.
- Connect Gmail or Microsoft 365
- Conversations sync to the right contact and deal
- The record reflects what actually happened
An automation engine
The repetitive follow-up that slips when everyone is busy, handled automatically: timed sequences, reminders and the chasing that turns a quiet lead back into a conversation. Your team stays in control of what runs and when.
- Timed sequences and reminders
- Chasing that revives a quiet lead
- Your team stays in control
AI assistance, built to be used not just bought
AI built into the day-to-day, the same way it works inside our dealership platform, to take the admin off your people and keep the follow-up moving. We will be specific about every AI feature as it ships rather than promising magic now, from a team that ships and supports its own software.
- Takes admin off your people
- Keeps the follow-up moving
- We name each AI feature as it ships
Why wait
Why wait for Odin CRM
Three reasons the waitlist is worth your spot.
Built to be used, not just bought
A CRM only works if the team works in it. Ours is shaped around that, because a sales floor taught us what happens when it is not.
From people who answer the phone
Built and supported by an Australian team that ships its own software, so the roadmap answers to customers, not a distant vendor.
Trusted by Perth and Australian businesses
Early access
What the early-access path looks like
Join
Get on the waitlist. It costs nothing and puts you first in line for access and founding pricing.
Shape
Waitlist members get to weigh in on what ships first, so the early roadmap reflects real teams, not just our assumptions.
Early access
Waitlist members get in before general release, with founding pricing locked in.
Run it
General availability in 2026, with the same support standard we hold for Odin Dealer and ConversAI.
FAQ
Straight answers
Is Odin CRM available now?
Not yet. It is in build and arrives in 2026. What is available today is the waitlist, which gets you early access, founding pricing and a say in what ships first. We would rather be straight about the timeline than sell you a live product that is not.
How is it related to Odin Dealer?
Odin CRM is the engine behind Odin Dealer, our dealership platform, generalised for any sales team. The pipeline, synced inbox and calendar, automation and AI assistance proved themselves in the automotive vertical first; Odin CRM frees that core from the dealership specifics.
Who is it for?
Any sales team that runs on follow-up and wants a straightforward, AI-assisted pipeline without enterprise pricing or a heavy rollout. If you are weighing tools like the established pipeline CRMs but want something lean and Australian-built, it is worth joining the list.
How will it compare to Pipedrive or HubSpot?
Those are mature, broad tools and we respect them. Odin CRM is being built lean and opinionated, around the pipeline and follow-up fundamentals that a dealership floor forced us to get right, without the bloat. We will let the product make specific comparisons as it ships rather than overclaiming before launch.
What does the AI actually do?
It assists the day-to-day work the way it does inside our dealership platform: taking admin off your people and keeping follow-up moving. We will be specific about each AI feature as it ships, rather than promising magic now.
Does the waitlist cost anything or commit me?
No. It is free and it does not commit you to buy. It puts you first in line for access and founding pricing, and gives you a voice in the early roadmap.
How do I join?
Use the contact form and pick Software, or email info@caffeinate.com.au with Odin CRM in the subject line. We will keep you posted as the build progresses.
Want in early? Join the Odin CRM waitlist for access and founding pricing.