Genuinely cheaper clicks
Lower competition keeps auction prices down, so the same keyword often costs a fraction of its Google price. For efficiency-minded budgets, that is the whole argument.
Microsoft Ads agency
The cheapest clicks in Australia.
Microsoft Advertising reaches an older, wealthier and far less contested audience, with LinkedIn profile targeting built into search. Management for businesses that like quiet wins.
Microsoft Ads for businesses that want efficiency, not noise
Microsoft Advertising is smaller than Google, and that is the point. Less competition keeps auction prices down, so cost-per-click commonly runs well below the equivalent Google keyword, and the audience skews professional: desktop workers, corporate machines that default to Bing, finance and B2B decision makers, and older buyers with money to spend.
The import is a starting point, not the strategy
Microsoft's tool can import your campaigns, ad groups, keywords and even Performance Max structure straight from Google Ads. That is a sensible head start, but importing is not managing, and bids that make sense in a crowded Google auction are often wrong on a cheaper platform.
- Ad copy needs Microsoft-specific testing
- Remarketing lists, customer match and in-market segments do not transfer
- We import, then we earn the difference
LinkedIn profile targeting, the B2B advantage nothing else has
You can layer LinkedIn profile data onto your search campaigns and target by company, industry and job function, now including job seniority in many markets including Australia. Real search intent plus the searcher's professional profile is something Google search cannot do at all.
- Target by company, industry, job function and seniority
- Layered directly onto live search intent
- A sleeper channel for B2B, professional services and finance
Run with the same AI discipline as our Google accounts
Microsoft Ads is not a set-and-forget side project here. Our own AI agents apply the same audit cadence, with a senior human reviewing and shipping the work. The smaller the channel, the more a missed inefficiency hurts the cost-per-lead, so the discipline matters more, not less.
- Waste flagged and search terms mined
- Bids and budgets checked on the same nightly cadence
- Senior human review before anything ships
We will tell you if it does not pay
The honest test of a channel is its cost per lead against everything else you run, not the size of its audience. We give Microsoft Ads enough data to judge it fairly and report it on its own numbers. If it works we scale it. If it does not suit you, we stop.
- Judged on cost per lead, not audience size
- Reported on its own numbers, not hidden in a blended figure
- No sunk-cost theatre and no padding the invoice
The difference
Why bother with the smaller engine.
Smaller is the feature, not the flaw. Here is where the edge lives.
LinkedIn profile targeting
Target by company, industry, job function and job seniority, layered onto live search intent. Google search cannot do this at all, which makes it the B2B sleeper channel.
A fast, low-risk decision
If your Google Ads account already performs, we import the proven structure, rebuild what does not transfer, and read the result within weeks. Little downside, real upside.
Trusted by Perth and Australian businesses
Low risk, quick read
How we bring it live.
Import
Bring the proven Google structure across, then strip what does not fit a cheaper, lower-volume audience.
Localise
Microsoft-specific bids and copy, audiences rebuilt from scratch since they do not transfer, and LinkedIn profile targeting layered in where it earns its place.
Read
Enough clean data to judge cost per lead honestly against your other channels.
Scale or stop
If the numbers work, scale with nightly audit discipline. If they do not, we say so and stop. No sunk-cost theatre.
FAQ
Straight answers.
Does anyone actually use Bing?
Yes. Default-browser users, corporate desktops, and an older, more affluent demographic with real spending power. Microsoft has been growing its search share in several markets. Smaller volume, better prices, less competition.
Can we just copy our Google campaigns across?
That is the starting point, not the strategy. The structure imports, but bids, copy and especially audiences need Microsoft-specific work. Your remarketing lists, customer match and in-market segments do not transfer and have to be rebuilt inside Microsoft.
Is it worth it on a small budget?
Often more so than Google, because the clicks cost less, so a modest budget buys more leads. It suits budgets that need efficiency over sheer volume.
What is the LinkedIn targeting everyone mentions?
Microsoft lets you layer LinkedIn profile data onto search campaigns, targeting by company, industry, job function and now job seniority in many markets including Australia. Combined with search intent, it is a B2B capability nothing else offers.
Do you run it alongside Google Ads?
Usually, with shared learnings and separate reporting so each channel earns its keep on its own cost per lead rather than hiding behind a blended number. See our Google Ads management page.
Is there a credit for starting?
Microsoft regularly offers new-advertiser ad credits through agencies; we will tell you what is available when you start rather than overstate it.
How fast can we go live?
If you have a working Google account, the import, rebuild and localisation typically takes around a fortnight to live.
What if it does not work for us?
Then we say so and stop. The point is cost per lead, not keeping a channel running to pad an invoice.
Want cheaper clicks nobody else is buying? Let's talk.