We built the dealer CRM
Odin Dealer is our own Australian dealership CRM, so we know what a car lead is worth and what leaks between marketing and the floor. We manage to gross and days in stock, not just clicks a generalist can see.
Car dealership marketing Australia
Marketing built for dealerships, by the team that built a dealer CRM.
Google Ads, Vehicle Listing Ads, Meta, SEO and dealer websites for Australian dealerships, with Odin Dealer underneath so no lead leaks. National reach, automotive depth.
Marketing built for dealerships, by the team that built a dealer CRM
Dealership marketing is its own discipline and most agencies learn it on your budget. Leads leak between the website, the phones and the floor, stock moves daily while the ads lag a week behind, and OEM co-op rules complicate every campaign. We did not read about these problems. We lived them, then built software to fix them.
Stock-aware advertising, not generic campaigns
The biggest waste in dealer advertising is spending on cars you no longer have. We run Vehicle Listing Ads through Performance Max, fed from your live inventory via Google Merchant Center, so your real stock shows with price, make, model, mileage and images, and drops out the moment a car sells.
- Live inventory feed engineered against Merchant Center rules
- Real stock across Search, Shopping, YouTube and Maps
- Sold cars fall out, new stock appears automatically
The full automotive channel mix
Vehicle Listing Ads are one piece. We run Google Ads tuned to your stock and Primary Market Area, Meta campaigns for inventory and brand, and SEO that wins the suburb and brand-adjacent searches. We build dealer websites that load fast and convert, because a slow site quietly bins the traffic the ads paid for.
- Google Ads tuned to stock and Primary Market Area
- Meta for both inventory and brand
- SEO and fast dealer websites that convert
The economics we manage to
Generic agencies optimise to clicks and lead volume because that is what they can see. We manage to gross, days in stock and Primary Market Area reality. Used and new are different economics and get different campaigns, and OEM co-op constraints are built into the campaign rather than treated as an afterthought.
- Managed to gross and days in stock, not just clicks
- Used and new run as the different economics they are
- Co-op designed in, so you satisfy brand and still perform locally
The follow-up moat: Odin Dealer
Marketing fills the top of the funnel. Most leakage happens after, while an enquiry waits for a reply. Odin Dealer is our own Australian dealership CRM: stock flows from your DMS, leads from every source land in one pipeline, and our AI Voice Agents and ConversAI live chat answer in minutes. The services stand alone, but together they stop leads dying on the floor.
- Every enquiry caught in one pipeline, the quiet ones chased automatically
- AI Voice Agents and ConversAI reply in minutes, not Mondays
- Not required to work with us, but the marketing and pipeline share a brain
Why dealers choose us
Automotive is our home ground.
Three reasons dealers choose, and stay with, an agency that also builds dealership software.
Stock-aware advertising
Vehicle Listing Ads through Performance Max, fed from your live inventory via Google Merchant Center, so the cars you have show and the cars you sold drop out. We engineer the feed rather than export it and hope.
Lead leakage as a metric
Because the marketing and the pipeline can share an owner, the gap between an enquiry and a reply becomes something you measure and close, not a mystery you live with. automations chase the quiet leads, and our AI Voice Agents answer them in minutes.
Trusted by Perth and Australian businesses
How a dealer account onboards
How a dealership account comes onboard.
Audit
We audit the account, the inventory feed, the tracking and where leads leak between the website, the phones and the floor, with numbers attached so you see the waste before we touch anything.
Build
We engineer the Merchant Center feed, rebuild Vehicle Listing Ads through Performance Max, restructure Google and Meta to your stock and PMA, and design OEM co-op into the campaign.
Launch
Campaigns go live tied to live inventory, with tracking that measures what a car lead is actually worth and follow-up wired so enquiries are answered in minutes, not Mondays.
Compound
We optimise to gross and days in stock, report the truth to head office, and stack small wins across the quarter into a different account by quarter's end.
Dealer questions
Dealer questions, dealer answers.
Do you run Google Vehicle Listing Ads?
Yes. We run VLAs through Performance Max, fed from your live inventory via Google Merchant Center, so your real stock shows with price, images and details and drops out the moment a car sells. The feed is where vehicle ad performance is won, so we engineer it rather than export it.
Do you work with franchise and independent dealers?
Both, plus dealer groups. Franchise co-op constraints, independent agility and group rollup reporting each get their own playbook rather than a one-size template.
Can you handle OEM co-op requirements?
Yes. We build campaigns that satisfy brand guidelines while still performing locally. Co-op is designed into the campaign, not bolted on as an afterthought.
How is this different from a general digital agency?
We built Odin Dealer, our own dealership CRM. We know what a car lead is worth, we run stock-aware advertising tied to live inventory, and we can show lead leakage as a metric instead of a mystery. A generalist agency learns automotive on your budget.
Do we need Odin Dealer to use the agency?
No. The services stand alone and work on their own. They simply work better together, because marketing and the sales pipeline sharing an owner is how lead leakage gets fixed rather than guessed at.
How do you handle used versus new stock?
Different economics, different campaigns. Stock-aware feeds matter most in used, where every unit is unique and time-sensitive. Brand and PMA discipline matter most in new. We do not run them the same way.
Can you fix our lead follow-up?
That is exactly what Odin Dealer paired with our AI Voice Agents and ConversAI live chat is built for: minutes-fast responses and automatic chasing of the quiet leads, with the floor in control. Most of the money leaks here, after the click. See Odin Dealer.
Do you work with dealers outside Perth?
Yes. We are based in Perth and our automotive clients run nationally. The playbook travels because the problems do.
Selling cars? This is our favourite conversation.