Australian-built, not a US import
Australian English, Australian formatting and Australian hosting, shaped around how local dealers sell. Not an overseas CRM bent to almost fit.
Odin Dealer ยท Dealership CRM
The dealership CRM your sales floor will actually use.
Every lead in one pipeline, your stock, your websites, email, automations and AI, in one Australian-built system. By the team that also runs your marketing.
Your leads are everywhere. Your follow-up runs on memory.
Web enquiries in one inbox, phone notes on a pad, carsales messages in another tab, SMS on a personal phone, test-drive forms in a drawer. The enquiry that waited two hours for a callback bought from the dealer who rang back in ten minutes. Most lost deals are not lost on price. They are lost in the gap between an enquiry landing and someone actually following it up.
Odin Dealer closes that gap. It pulls every lead source into one pipeline, runs your stock, your dealer websites, your email and your automations from the same place, and works as well on a phone beside a car as it does on a screen in the office. We build it, we run it, and we use it ourselves.
A guided tour
See exactly what your team sees.
Real screens from Odin Dealer, in the dark theme your team will work in all day.
Your whole day, the moment you log in
The dashboard opens on what matters: open leads, cars sold this month against target, new enquiries this week and today's appointments. The whole pipeline at a glance, with no report to run.
- Live KPI tiles for the numbers that move a month
- The pipeline by day and stage at a glance
- Today's appointments and recent leads, front and centre
A pipeline built around follow-up, not theory
The board is organised by the day you need to act, not abstract funnel stages. New leads, Monday through Saturday, deferred and won. Drag a card to reschedule, and quiet leads heat up in colour so nothing slips.
- Day-of-week columns that answer "what do I do next"
- Sold and deliveries tracked against each rep's monthly target
- Drag-and-drop reordering, live for the whole team
Every call, note and stage on the one lead
Open a lead and log a call, leave a note, book a test drive or move the stage without leaving the page, with the contact, the vehicle and the finance and trade-in details right beside it. AskOdin sits one click away to summarise the lead or coach your next move.
- Log calls and outcomes in a couple of clicks
- Inline pipeline edits, no separate forms
- AskOdin assistant and sales coach, in context
Your live stock, in the same place as your leads
New, used and demo stock flows in from your DMS by department, with photos, prices, mileage and status. Every enquiry attaches to a real vehicle, so a salesperson never quotes a car that sold yesterday.
- DMS stock sync, no re-keying
- Filter by type, make, status and department
- Leads link straight to the vehicle they asked about
Automations that chase the leads you would have lost
Build a flow once and let it work every lead. Trigger on a new web enquiry, a stage change or a lead going cold, then wait, email, SMS, assign or move the stage, with real if-this-then-that branching. The visual builder shows exactly what will happen.
- A visual, node-based flow builder with real branching
- Triggers on form submits, stage changes and cold leads
- Approve, clone and reuse your best plays
Email marketing, built in
Build a campaign in a proper composer: pick the audience, drop in merge fields like the customer's first name, then send or schedule. Run it to your whole database or a segment, with templates, lists and open and click tracking, and no separate email tool.
- A real campaign composer with audiences and merge fields
- Templates, subscriber lists and scheduling
- Open, click and bounce tracking, from the same system as the leads
AI that writes your follow-up, on brand
Teach Odin your brand once, your tone, your colours and a few example emails, and it drafts on-brand follow-up and campaign emails for your team in seconds, with a live preview. Good follow-up stops depending on who has time to write it.
- A per-dealer brand and tone store
- AI-drafted, on-brand emails with a live preview
- A human always approves before it sends
Dealer websites with a true live-preview editor
Run a fast public website per brand on your own domain, with live inventory and enquiry and test-drive forms that drop straight into the pipeline. Edit any page in a structured editor and watch it render live, on desktop and mobile, before you publish.
- A website per brand on your own domain
- A structured page editor with a real live preview
- Every enquiry lands in Odin and in your reporting
See the whole business, and where the deals come from
Insights turns the pipeline into answers: your funnel, lead sources, lost reasons and response time, with PPC and first-party website tracking so you can see which campaigns actually produce sales. Any date range, any department.
- Funnel, sources, lost reasons and response time
- PPC and website tracking tied to real deals
- New and used reported separately or together
Why dealers switch
Why dealers switch to Odin Dealer.
Three reasons it sticks where a generic CRM gets abandoned.
Built around the floor, not the boardroom
The day-column board, mobile-first screens and two-click call logging are designed for a busy salesperson, so the team actually uses it instead of working around it.
One system, stock to website
Stock, every lead source, email and SMS, calendar, campaigns, automations, AI and your dealer websites all live in one place that talks to itself.
And the rest of what a dealership runs on
AI that grades your sales calls
Odin uses AI to track and grade your team’s calls against a consistent standard, so managers can coach on what was actually said and turn your best calls into training for everyone else.
Email, SMS and calendar that sync both ways
Connect your Google or Microsoft inbox and calendar and work from a shared team inbox. Send an SMS straight from the lead. Book an appointment and the lead moves to that day on the board on its own.
Test-drive agreements and deliveries
Capture a test drive from a public per-department form with a licence photo, generate a password-protected agreement, and when a lead is won a delivery is created and tracked to handover.
Lead capture from anywhere, allocated automatically
Drop an embeddable web form on any site or landing page and the enquiry lands in the pipeline, auto-allocated to a salesperson by round-robin that even skips reps who are on holiday.
Nothing goes cold unnoticed
Leads change colour as they age against thresholds you set, so a quiet enquiry is impossible to miss and the next action is always obvious on the board.
Mobile-first for the floor
Every screen works on a phone, so a rep can check stock, log a call and see their next move from beside a car, while managers watch the same live pipeline from anywhere.
Built for Australian compliance
Staff sign in with their work Google or Microsoft account, so there are no passwords to phish, and admins get two-factor. Sensitive actions are audit-logged and you can export a customer’s data on request.
Open by design
A public API and Zapier webhooks mean Odin fits the rest of your stack rather than fighting it.
Dealer questions
Straight answers.
How do our leads get into Odin Dealer?
Web forms, your dealer websites, email, SMS, phone and test-drive bookings all create a lead in the same pipeline and auto-allocate to a salesperson. Stock comes in from your DMS by department, so nothing is re-keyed.
What does the AI actually do?
Three things, today: AskOdin is an in-app assistant and sales coach that answers questions and coaches reps against the live pipeline; an AI writer drafts on-brand emails with a live preview; and Odin uses AI to track and grade sales calls. A human always approves anything that goes out.
Does it actually work on a phone?
Yes. Every screen is mobile-first, so a rep gets the full CRM on a phone, not a cut-down app. Logging a call, booking a test drive and checking stock all work from beside a car.
Can it run our website too?
Yes. Odin can run a fast public website per brand on your own domain, with live inventory and enquiry forms that drop straight into the pipeline, edited in a structured page editor with a live preview.
Is it really built in Australia?
Yes. Odin Dealer is Australian-built and run, with Australian English and formatting throughout and hosting in Australia.
Can we bring our existing data across?
Yes. Moving your leads, contacts and stock over is part of onboarding, so you start with your real pipeline rather than a blank board.
How do we get started?
Book a demo and we will show it running on your kind of stock and your process, then handle the setup and migration with you. Talk to us.
See Odin Dealer on your own dealership.